Tag: Coworking

Coworking has grown exponentially in some parts of Asia. Is the model considered to be a viable option for corporate players and local freelancers? 

Like with a lot of things, the industry is younger in Asia but it is moving faster.  Corporate players are getting involved, which includes both CRE players and corporate customers. As a result, investment is scaling up, for example, Spacemob in Singapore just completed a $5.5. million raise.  At the same time, there has been an explosion of smaller players entering the market.  Last year when we held the Coworking Academy there were only 35 attendees, and this year there were over 100. Attendees came from major markets, such as Jakarta, as well as rural areas.

On that same note, what role do you see coworking playing in the context of redefining “traditional” work culture in the region? 

In Asia,  relationships are traditionally hierarchical, within institutions like companies and governments, as well as within society. So the flatter social systems that are typically seen, and also encouraged, in coworking spaces is a bit of a change.

Steve Munroe, co-founde Hubud, Bali

Are corporate entities in the region embracing coworking? 

COWORKING EUROPE 2017 (Dublin, November 8-9-10) : REGISTRATION IS OPEN

At the most recent Coworking Europe conference, which took place in Brussels in November of last year, Anil George, Head of Operations at 91Springboard, India’s largest Coworking network, facilitated a masterclass on how Coworking spaces measure their business performance.

Here is a sum up of the workshop.

1. Determine the right metrics and indicators

Coworking spaces, like any other businesses, need to measure and quantify performance progress based on defined targets and goals based on various activities. One must consider KPIs (Key Performing Indicators) specific to running a coworking space.

Those metrics will have to be customized according to each activity related to the coworking operations.
We also need to ensure that KPIs are readable, as well as standardized and automated so that everyone can clearly understand these changes.

But first, let’s make sure we first have paid attention on the following things  :

• Frequency of the action which is measured (daily, monthly, quarterly, etc)
• Unit used (numbers, currency %, etc)
• Source (such as sales CRM, or a software management tool like Essensys)
• Checklist, dashboard, etc; the audience (team or organisation)
• Target; and how we represent and interpret the final result.

2. Measure the coworking business performances

During the devising metrics masterclass of 91Springboard in Brussels, the participating group worked as one Coworking Space provider with multiple departments and arrived at different conclusions based on various metrics.
Key indicators were used as a way to measure activity in their departments and improve overall performance.

Here are three fields of measurement we can elaborate on : Operational performance, Business performance and Community performance. 

A. Operational Performance

We refer to those items around the regular day-to-day running of the coworking space : efficiency, smooth processes that continually improve with the help of reviewing relevant data…

Take the example of bandwidth management. What can be done to measure patterns of consumption ?

Example :

• Create utilisation patterns across the day for different types of users
• Do the same by weeks
• Introduce a metric to understand the bandwidth consumption during events
• Etc.

By groing through this, we will able to cater the best possible solutions for upgrades, downgrades and improved infrastructure (access points, router etc) as a whole.

Another example, more focused on qualitative inputs, is : “Good Resolution” by the team running the place.

This can be measured in terms of the number of support tickets for problem-solving, resolution time to close, the sentiment of members after closure and so on.

The overall idea of these operational metrics is to improve the running of the space by going deeper into each one of these elements.

B. Business Performance

The space and its business models must make unit economics sense, for sustainability and scale.

First and foremost, one needs to design the right metrics to provide with the right assessment. Thos metrics might be :

• Revenue per square meter
• Revenue per member
• Revenue per workstation
• Sales conversion ratios
• Cost per lead
• More

It speaks for itself that those are various measures to be reviewed on daily, weekly, monthly, quarterly bais would one want to learn from what’s happening with respect to the business performance, and how he/she stands against our predictions/forecast. 

So many proxy metrics of capacity utilization, occupancy, churn serve as second-level/dive-deeper metrics that links back to the root metrics of revenues and expenses.

C. Community Performance

Community is a core element of the why we all love coworking. The idea of creating unique communities that are defined and created by the members for members, which is facilitated by the space providers.

We can improve and measure the internal community dynamic, the external community dynamic, as well as the level of performance regarding events management.  

Here are some quantitative and qualitative metrics that can be used to assess the level of engagement of a coworking community:

• Surveys, to deem members’ satisfaction
• Synergies and collaborative projects between members
• Connections and friendships
• Success stories
• Event attendance
• Quality of event feedbacks
• Event attendance patterns
• Etc

Understanding values, beliefs, character, and goals of the space, metrics, which vary from one space to another.

Tracking metrics in a systematic way will develop unique insights, which will make room for new metrics to evolve.

Overall, it will help to draft strategic goals, which can be broken down into more metrics that will answer questions related to personal needs.

Perfect metrics do not exist. However, based on his/her experiences and goals, space managers will find the best metrics that work for them.

Download 91Springboard Metrics presentation :

Download 91sprongboard Performance Metrics presentation

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Daniel Klose was working as a project manager in Berlin, enjoying the vibrant startup scene, but looking to get outside of the city. Having always dreamt of working remotely, but not willing to commute on a daily basis, he decided to change things up in a big way. He and his wife packed up their things and moved to Japan and open a Café in the countryside. Combining the café and web development they got settled in Setouchi-Shi, Okayama. Today, Daniel is working on brining coworking retreats to Japan, though Startup Retreat Japan and navigating the startup scene one day at a time.

Hi, Daniel. Can you please tell us a bit about how you established Startup Retreat Japan? 

Daniel Klose

I was still following the startup scene and tried to get involved as much as possible with tech expats in Japan. I quickly realized that for some reason this is a huge correlation between tech company employees and their interest in the Japanese culture.

At the same time I saw the potential for growth in my area as it used to be a touristic resort area during the Japanese assets bubble. So you the environment was in place, but there was no one around anymore to populate it. So my co-founder Aimable and I decided to just give it a try.

What was the coworking scene like in Japan when you first started Startup retreat? 

Startup Retreat Japan is still in its beginnings at the moment. We are currently evaluating some potential clients but have not yet had any bookings in place. In general coworking spaces in Japan are not much of a thing.

Freelancing in japan is still pretty much ten years behind the rest of the world and is considered “unprofessional” I suppose. The city of Okayama has 2 coworking spaces, but they seem to be mostly used by sales people for companies. Also, I have yet to meet any developers there.

Is the concept of work in Japan still traditional? 

I would say that South East Asia is especially popular due to its nice weather and more importantly cheap cost of living. Japan is not necessarily known for neither, especially not cheap cost of living! Whilst the tourism sector in Japan is seeing the strongest growth in all of Asia, it is still well behind the tourist hotspots like Thailand, or Vietnam. Also, tourism in Japan is largely dominated by South Korean and Chinese tourists. I saw some numbers showing that these groups make up about 75% of all the tourists at the moment.

How have people responded to the overall movement in comparison to coworking in other Asian countries ?

I believe the concept of co-working can not at all be applied to Japan as it is seen as in for example Thailand. We were discussing our project with the tourism department of our town and they weren’t even aware of the concept of remote work and especially not work retreats. It is important to understand that we only market our services to foreign companies because of this. Whilst it would be easier for Japanese companies to use our services I think there is far more potential in targeting modern businesses.

You are based in Okayama. As it is a relatively rural area, was it difficult to get the project off the ground? 

Startup Retreat Japan, Okayama

To be honest, it was surprisingly easy. As mentioned above the area used to be a Japan tourism hot spot in the 80s and 90s. Nowadays almost all the space run under capacity and they are desperately looking for ways to improve their situation. The city was very cooperative too.

What are the benefits of offering a program to coworkers in a more natural setting?

I believe the most important aspect for any business is to get things done and ship. There are usually two types of work retreats nowadays. Team building retreats and the ones where a team should actually work. We try to market our space towards the second one. Getting things done in a beautiful environment, without distraction. This is also why we offer a complete package experience, which includes airport pickups/drop-offs. We also offer a concierge service, meal delivery and transport to restaurants, activities, etc. Basically we keep all the noise away and make sure that you can reach that milestone.

What types of members do you usually attract? Are you focused more on nomadic workers, or are you more focused on the local community?

As mentioned earlier we are mostly looking abroad. There seems to be a great affection for Japan and their culture in the tech economy especially in NA and Europe. I would be happy to welcome Japanese firms in the future but I believe we have to wait a few more years before work retreats becoming a thing here.

What are some of the unique qualities of coworking in Japan that might interest coworkers who travel frequently?

I believe one of the biggest advantages that Japan has to offer for digital nomads is their broadband connectivity. Countryside town cafe surrounded by farms, with 1gbps up and downstream fiber, you find it here. Besides Korea, Japan is probably one of the only places in the world that opens the digital nomad door for people who have to handle a lot of data to make a living e.g. video editors and such. Other than that, I believe Japan is still a place that is relatively untouched by Western cultures, so you experience these “wow” moments quite often.

In 2012, Dragos Roua launched an event called Open Connect. Using Starbucks as a platform, Dragos transformed the coffee shop into an environment that nurtured connection, where individuals could communicate and give feedback to one another. According to Dragos, this type of environment was missing in Romania, and this was an attempt to change the scene.

Yet, even though the coworking structure was pretty much non-existent at the time, a lot of people showed up, leading to 4 more years of meet ups and eventually in 2014, Connect Hub was born. We caught up with Dragos to learn more about Romania’s coworking growth.

Hi, Dragos. Please tell us a bit more about the story of the initial meet up leading to the birth of Connect Hub.

When I launched the first event in 2012, I wanted to create an environment where people would easily give feedback to each other, something which was lacking at that time in the online scene and, to some extent, still is. To my surprise, a bunch of people showed up, and over the last 4 years, a community of more than 5000 people grew around the event.

In addition to a community, a lot of business started to happen between them, from partnerships, clients exchange, service exchange. It was a vibrant community and in 2014 2 angel investors helped us to make Connect Hub a reality. Today, the coworking space has grown beyond the initial community, although we still have Open Connects each Thursday.

What are some of your other projects you are working on connected to the space?

I have written a book, titled: “Being A Digital Nomad“, which tells the story of Open Connect.

How familiar are people with coworking spaces in Romania? 

Connect Hub was actually the third coworking space in Bucharest to open and since 2014 at least 10 more have opened.

Did people embrace the concept ? Or were there some challenges in the beginning? 

I would say the concept was very well received. The first hub was opened in 2009, but it wasn’t until 2012 that things really picked up, so it took some time.

Dragos Roua, Connect Hub

What kind of community do you foster?

We are a generalist hub. Everybody who has a business can come to work and enjoy the community. We have e-commerce consultants, public speaking coaches, raw vegan fast food owners, programmers, web designers, marketers, professional photographers.

Would you say that Connect Hub played a role in changing people’s opinions about coworking in the region?

Coworking was already a reality when Connect Hub launched. Our presence may have been accelerated the adoption of the phenomenon and also contributed to the launch of other, more specialized, hubs.

Are there more spaces popping up and do you yourself collaborate with them? 

Yes, we have many hubs opening. Although because of the hype, the concept was somehow diluted. For example, if you have some office space to rent, then it is understood as being cool to name yourself a “hub”. But, sometimes we do collaborate with other coworking spaces.

If so, what are some of your projects that involve connecting the Romanian community with the greater European one?

There is a Romanian Association of Coworking Spaces in the works right now, and Connect Hub is one of the co-founders of that association. Things are moving a bit slow at the moment, but eventually, we’ll get there.

Are there any specific struggles in Romania, economically and socially that coworking can help to alleviate? Can you give some examples, if so? 

As a matter of fact, Romania had the highest GDP growth in Europe, which was at 5% in 2016 and it’s expected to keep that position in 2017 as well, with a 3.2% growth.

But, coworking is still in its nascent stages, so there is a lot of room to grow. There is potential for many wonderful things to happen, and the most important among them may be the apparition of the first real incubation / acceleration programs centered around the reality of Romanian economy and culture.

Is there an increasing freelance population in Romania? If so, why do you think that is and do you think it is positive?

Yes, freelancing is becoming quite popular. While I salute the trend, I don’t see it necessarily as a good thing, because I am more interested in the next level of freelancing, which is entrepreneurship. We’re still experiencing a lot of short-comings in this area, as freelancing is not very conducive to economic growth in the long term in the way that entrepreneurship can be.

Currently, the mindset is still frozen, and that is something that has to change in the coming years.

Has coworking in Romania helped other business sectors improve/become more innovative, such as real estate?

Not necessarily real estate, but for consultants, it has been an interesting and innovative way to expand their business.

Like many coworking projects, Copass was created out of necessity. Three years ago the coworking membership program, that now has a network of 700 plus individuals and companies around the globe, was born. Since the majority of Copass founders have been involved in the coworking movement since its very beginning, creating a network came naturally. With friends and fellow coworking space owners all over the world, it seemed natural to develop a way for people, not just digital nomads, to easily work from any of the numerous unique spaces around the world.

Sophie Ozdzinski, one of the four Copass founders, spoke with us about what it means to be professional in a time where we can work from anywhere.

Hi, Sophie. Can you please tell us a bit more about what Copass offers to coworkers? 

Today we are capable of working from anywhere.  Our platform offers freelancers, independents, digital nomads and remote workers the ability to work everywhere. This is the freedom to work across the street, across town, across the country or across an ocean, today. For companies, this flexibility means to go global. We offer startups and firms an elegant solution to their low-overhead, high-flexibility workplace needs. This is the simplicity of one worldwide membership to hundreds of spaces, today.

We still have a lot to achieve and a lot of exciting features to develop – with our recurrent question: Does it make the access to coworking communities easier for our members?

How did you realize that there was real digital nomad community developing that would allow for a platform like Copass to be successful?

Well, when we started Copass we didn’t even focus on the digital nomad community. There actually wasn’t even a name for this community. We’ve developed Copass to answer a need we already had ourselves, and we guessed that there would be more and more people willing to travel and work at the same time. We were right on this prediction!

Copass Camp

Our focus is on everyone who needs flexible and enjoyable places to work from. The majority of our users actually use different spaces in the same city and aren’t digital nomads per say. Some do use it in many countries, but this is just a part of our users. We want to facilitate mobility at work and this is not limited to digital nomads.

That being said, the digital nomad community definitely exists today and it keeps on growing at an impressive rate. As a team, are part of this amazing community. We’ve met many people from this movement during the camps we’ve been organizing around the globe. Our camps act as temporary coliving/coworking communities based out of cool places like Lisbon, the Canary Islands, San Francisco, Bali and more…

Copass has been active long enough to see the coworking community grow and change. What are some of the major changes that have taken place?  

Soon after we launched Copass, we took part in the Digital Nomad (DNX) Conference in Berlin. Since then, we’ve attended the event multiple times. The last one for us was in Bangkok. The kind of people attending those events has clearly changed a lot over the years. We went from a vast majority of people dreaming of being digital nomads to a vast majority of people actually living the digital nomad lifestyle. We went from an idea to a reality.

That being said, there are different breeds of digital nomads. Some stay more than 6 months in each place and some only stay for a few days or weeks. Some travel full time, others only travel 3 months or less a year. Some have a place they call home, some don’t. What they all share is a desire to explore new places while getting some work done and having the flexibility to work anywhere.

Sophie Ozdzinski

As for statistics, it’s hard to find to find concrete ones concerning the movement. Digital Nomads are hard to define, as they are scattered over the globe and they are pretty independent people who aren’t in a permanent state. I am convinced the vast majority of digital nomads will only be full-time nomads for a small time in their lives. Probably somewhere between 1 and 5 years. At some point, people can get a bit tired of the loneliness or might want to settle down and have a family. Right now, it’s still pretty complicated to combine family and nomadism, although some people do it, it’s still very niche.

Overall, growth in the digital nomad movement is mainly something we all feel and experience, not something that produces concrete numbers. It’s definitely something that would help the movement.

In your opinion, why are coworking spaces so important to the development of remote professional communities?

When you work remotely, you can quickly suffer from loneliness and procrastination. In fact, loneliness and isolation are by far the number 1 problem that digital nomads report. That explains why camps like Copass have been so successful. It’s the best of both worlds.

Working from a coworking space helps remote workers to meet new people, and get their work done in a stimulating environment. Coworking spaces are fantastic gateways to new places where you can quickly meet like-minded people from around the world speaking several languages.

What are some of the current demands of digital nomads today?  

The digital nomad movement is at a stage where the term is now being taken seriously. It is intriguing to a lot of people. Some are in a more traditional job and dream of becoming nomads, some run large companies and can see the trend of nomadism and remote work.

How have they created a standard for remote work?

I believe digital nomadism and remote work can be a real chance for companies, especially those who struggle to recruit and retain talents in the younger generation, to grow. From our experience, and for many millennials, being offered the opportunity to work anywhere, at least part time, is a huge advantage. Some say it also is a good way to cut real estate costs for companies, but most of the time new types of expenses like company retreats will diminish this advantage.

What do you see as the potential workplace norm for the majority of employees in the future?

The problem with the word Digital Nomad is that it doesn’t reflect the big trends behind this movement. Not everybody can / wants to / will be a digital nomad. The big trend is that today a lot of work can be done from anywhere on a laptop as efficiently if not more than in a traditional office. This is the real new thing.

Whether people choose to travel the world, settle in the countryside, work from the local café, keep on going to the office is another story. We simply cannot ignore this new fact and organization and individuals can choose to redefine the way they work with this in mind. Offices will stay, but their form will change to match this new reality. Digital Nomadism is simply an extreme and very visible part of this massive change.

The digital nomad community has been criticized as only catering to a more elite class of workers. Do you think that there is a way that remote work could be available to more people? 

Becoming a remote worker is not so much a question of prices or revenues, it’s more a question of mindset and opportunities. All professions can’t be done abroad and some never will be. For example, the fact that being a digital nomad is expensive is a total myth. In fact, most nomads are nomads because the money they earn can afford them a much better lifestyle in Bali than in Paris or NYC. With 1500€ in Bali, you can live a very comfortable life, whereas you’ll struggle in Paris.

The limiting factor for digital nomadism is more about who CAN be a nomad, meaning who has the profession and freedom that allows it, and who WANTS to be a nomad. Not everybody wants this lifestyle.

After the financial crisis, Spain was one of the countries that faced some of the highest unemployment rates in Europe. As a result, many professionals, freelancers, and business operators began to reimagine the professional landscape. In 2011, Ruth Martinez had a baby on the way and her husband had just started freelancing. In this time of change, they were exploring new options and had heard about the concept of coworking. After some time and research, they decided to start their own coworking community, Coworkidea. Next  week they will be celebrating the launch of their newest space, so we caught up with Ruth to find out more about the process of developing a space in one of Europe’s coworking capitals and what it means to be a successful coworking space operator.

Hi, Ruth. Coworkidea started out small but is now developing rapidly. Can you tell us a bit about this process and what steps did you take in order to properly develop?

When we launched 5 years ago, we went through some difficulties and at that time we were far from growing our idea. But, step-by-step, we slowly improved our business, learning how to offer better services to our members. The coworkers that came really liked the space, as well as the energy and environment. I believe that your project is what you attract, so we focused on creating a cool community, based on honest people, and community friendships.

Today, we have a solid community of workers who have been loyal to us since the beginning. As I said, they started off as freelancers who grew and Coworkidea has grown alongside them. We decided to expand with another space in the same building to help host our members as well as her freelancers. Our goal is to keep generating connections and enriching opportunities for freelancers.

What type of community do you provide and what types of members do you have currently working there?

We cater to a multidisciplinary community. Although, two main groups naturally developed. One is made of tech specialists (software and app developers, integrationists, programmers, designers…). And the other group is comprised of professionals within the building sector (architects, engineers, builders, and technical architects…).

Spain is known for having one of the most established coworking networks. Was it difficult for you to enter this market that some might say are overly saturated?

In 2011 there were only a few coworking spaces in Spain. Barcelona had more spaces than other cities, but there was still a lack of awareness, both within the sector and also amongst the general public. Although we all started without a clear reference, there were actually very few successful cases to follow. We basically went through the normal ups and downs, making mistakes and learning. We were gradually growing, and in 2016 we became established and have opened up a whole floor of around 450 square meters.

What is the current state of the Spanish Coworking market? And what makes it unique to other cities?

Today, we can say that our coworking sector has matured and has become more sustainable. There are some factors that triggered the high demand for coworking spaces was the major increase in people who lost their jobs after the crisis. Another remarkable fact is that Barcelona is now positioned as a tech and freelancer hub, which encouraged people to create startups and small businesses. Moreover, the city is a natural attraction for tourists and, therefore, digital nomads.

Would you say coworking has actually improved the job market, if so how?

I have no doubt that coworking has helped to improve the job market. The startups and small companies generate business, and I witnessed that from my work with Coworkidea. Some projects were launched three years ago as a freelance venture and over time have become a solid team of people.

In cities where here are already a lot of coworking spaces, what can new ones do to build successful platforms?

Ruth Martinez

Barcelona has a lot to offer in regards to coworking, and the city also has strong competition. According to Coworking Spain, the main coworking platform, Barcelona currently has over 200 spaces registered on the platform, but it’s important to know that not all of them are actual coworking spaces. Those cases are when people with some extra space in their office decide to define themselves as a coworking space simply because they are renting out a couple of tables.

Of course, these aren’t considered actual coworking spaces, as the movement isn’t simply about renting out space but more about the people and growing a professional community, which brings value to members. On that note, my advice to all future space operators is that the key to building a successful platform is to understand your community and help it to organically grow.

Is it important for coworking space operators to embrace other spaces and work together?

Sure! Collaboration is a key element needed for the development of the sector. It allows spaces to speak as a unified voice when dealing with local institutions, ultimately allowing us more visibility and access to sponsors and partnerships. It also allows us to work together when facing common problems, while also inspiring new ideas and the chance to help coworkers achieve mobility, especially for those who are nomadic workers.

As the movement has matured, many coworking spaces in Europe are looking to expand their networks. What advice would you give to those looking to grow?

When we started it was completely different than it is now. Anyone who knew about coworking knew that we learned by taking action and especially by making mistakes. Today, we have a lot of experience and knowledge. We also have a second space, for which we have designed a strategy and business plan for expansion, including a very accurate financial study. Aside from that, we have collaborated with 2 coworking experts, Andrea García and Vanessa Sans, who helped us to design and launch the new space. Andrea designed the space and Vanessa drew up the strategy as well as the  content plan for the launch.

What are some things that should or should not be done when looking to properly expand, without compromising the community dynamic?

My advice for those looking to grow and expand should be that they make sure to have a consolidated and empowered coworking community. It is also very important to design a strategy as well as a business plan. Overall, coworking is a business and has to be profitable, so it is very important to know the viability of your project.

It’s no surprise that there are now several active coworking spaces in the Canary Islands. The combination of scenic beauty and the relaxed and warm local culture is not only perfect for a vacation but attracts more and more digital nomads and freelance professionals. One of the most international spaces is CoworkingC, based in Las Palmas. The small yet vibrant space aims to build an international community while also changing work culture in the region.

CEO and local, Nacho Rodriguez is working to create positive change in the community via CoworkingC as well as strengthening the position of the Canary Islands as an international hotspot.

Hi, Nacho. Can you please tell us a bit about your history with coworking and also about CWC’s history?

CoworkingC  started two years ago, first as an office space to host a spin-off of the IT department from one of our companies. Eventually, it turned out to become an international workspace, which currently hosts local entrepreneurs and digital nomads that are working remotely from Las Palmas. We pivoted heavily during the process and keep learning and trying to improve every day.

You are very involved in the coworking community. As the moment has developed substantially over the years, what observations have you made? 

In my opinion, the coworking market is starting to mature. After some years of substantial growth, it is now starting to become more sustainable and at the same time it keeps growing. It’s remarkable, the fact that some administrations start regulating their public offer in order to avoid unfair competition with the private sector, which has been a problem in the past.

What are some of the most exciting and novel directions you see coworking moving?

I am very enthusiastic about all the transcendent changes that go along with the coworking movement. Remote Work, Distributed companies, Coliving, and Digital Nomads are all changing the way we understand work, collaboration, and human interaction.

From these observations do you see coworking as a viable option for the standard office space, or do you think it’s better to have coworking remain as an alternative option, in order to preserve more community-oriented models?

In my opinion, coworking must be part of the DNA of a company or business. But, I don’t see this work philosophy in many sectors just yet. While it is rapidly evolving as more and more people realize the benefits of coworking, some sectors will most likely remain traditional.

We all know the Canary Islands are beautiful and are also rapidly attracting digital nomads. What percentage of your community is comprised of nomadic workers?

70% of our community are digtal nomads that arrive attracted by the weather and beauty of the Canary Islands. They also decide to stay longer when they realize that we have much more to offer than just the beach and sunshine.

How do you accommodate their needs and help them integrate?

The official language at CWC is English, although we encourage our visitors to learn Spanish, which helps long-term visitors to fully integrate with that local community.

Nacho Rodriguez

We also recently activated a coliving center to help facilitate our visitors integrate, and also help in finding them affordable housing in an efficient and flexible way. We also organize Meetups and events to accelerate the generation of value within our community.

What impact does a more internationalized community have on the locals, and is coworking responsible for this international wave?

Our market is fairly small, and opportunities for locals scarce. Having an international community allows locals to have a broader perspective on the global market and also gives them the chance to access new opportunities, while also helping them to improve their English skills.

Currently, some of our local members are working abroad with other international coworkers, taking advantage of the Erasmus+ programs and enjoying a great personal experience.

You describe your space as intimate and personal.

Intimacy allows us to cover the personal needs of our visitors, offering a much better value proposition than bigger networks. As long as we manage to provide effective networking and opportunities to our members, we believe we provide a better service than larger spaces .

Our maximum capacity is 25 people. We believe that there are many advantages of having a small space. Although we do understand that smaller in size makes is more difficult to become profitable. Currently, we are planning to expand, not in size, but rather in the number of spaces across the Canary Islands. We are also thinking to expand internationally as well.

Daftar was inspired by a trip taken by Suleman Fatimie, the space’s founder after a trip to New York City when he visited a friend’s space in the city. 7 months ago, Daftar opened its doors and since then the waiting list has grown while also inspiring a wave of socially oriented projects.

We caught up with Syed Kamal to learn more about the future of coworking in Afghanistan.

Hi, Syed Kamal. Can you tell us a bit about what kind of community you have grown so far and are they mostly freelance or do they work for established companies?

Mostly they are working for companies, who don’t have an established office. They are new businesses and startups that tried to work at home or in other spaces, but they were in need of a more sophisticated work environment. Of course, we want to cater to freelancers and even foreigners, but that will take some time for us to generate that type of community.

Tell us about the clients you have so far and is there much demand for the space?

In the coworking space, we have several clients. We have members from the Microsoft the others we have Environment Watch Afghanistan (EWA), a social movement started in Kabul environmental issues, we have founder’s institute businesses and starts ups to function in Kabul they provide advice we have given the desk and we have graphics branding technology for the Center for excellence. We also have given space, free of charge, to the Kabul model of united nations which we provide them space for free.

What are some of the challenges startups and freelancers face? And, how can coworking help them overcome these obstacles?

There are few reasons that workers need to find a space where they can work in peace, which isn’t readily available in Afghanistan. Daftar provides much needed professional amenities, such as a fully equipped space, which is also a very secure office.

In addition to the physical space, we are all professionals who have been running the ACE for the 3 ½ years, we can also offer much-needed advice to our clients along the way, helping them to grow their business and customer base.

What can you say about the security in Kabul?

Security is a big concern for many professionals in Afghanistan, especially when you are in the initial growth stages. Offering a secure physical space is essential for young business and entrepreneurs in order for them to host their clients as well as meetings.

We always make sure to keep a low profile to ensure a safe and professional environment. And since security is so important, it is also part our competitive edge, allowing our members the freedom do business smoothly and professionally.

Do you think coworking could help relieve some of the stresses caused by job losses and financial strains in your country?

Unemployment is high and as result freelancing and startups are something people are starting to explore. I wouldn’t say that everyone is exploring freelancing but many of them are because they have no other way. Another problem is that currently our government is not very structured and while there could be employment opportunities available, it could take another 5 years for people to actually get hired.

In terms of relieving these stresses, I would also say that coworking can give people the chance to reach global markets, I can tell you people are interested, and they get a chance to connect and grow through digital communities.

As coworking is quite new in Afghanistan, what was the initial response to the space?

Trust in Afghanistan is a big part of working together. Many businesses are family based, so it’s all interconnected, and much of the trust built is through face to face interactions. At the Center for Excellence our team is established and very well known in the community, so people know that we are trustworthy.

A major challenge for freelancers is that their idea might be taken from them, as is common when people are introduced to new styles of working and collaboration. As we are known to support individual and intellectual rights, we make freelancers feel safe and supported. Thus, as a result, the response to Daftar has been great. And, we can see now from emails and requests that people are more and more interested. The trust is there and it’s mainly because we built a trustworthy hands-on community. This local connection has also helped the word spread internationally.

Do you expect more coworking spaces to pop up now that you have laid the foundation?

I don’t see any immediate competition in the future. In Kabul, maintaining security and space can be expensive, and people would have to pay around 600 per month. We currently offer space for around 175 a month.

We have also offer our community a certain exclusivity. We allow them to work together, sit together creating their own community, but at the same time, we are always available to help. In this way, we are only of the only workspaces that make room for this type of organic professional growth.

In the future would you be willing to collaborate with other spaces, or offer them advice?

Yes, we absolutely believe in growing with others in whatever way we can. Our knowledge is still in the early stages, but the idea to start a coworking space was already there 2 years ago.

We believe in constructive competition, and if a project will have a positive impact we are always willing to help. Some advice that we could already offer is helping other space identify their market and locations. In our space, we support out members and provide them space, while also giving them the chance to become out clients. This experience has given us experience in providing strategic resources and we understand that business in Afghanistan needs that information in order to expand their opportunities.

Do you see coworking as a platform that could push for positive change in Afghanistan?

I would say Afghanistan is new to a few things. There are so many issues within the country that it can be difficult for professional to have access to opportunities and the coworking space model is still developing here. But, we actually already see that social initiatives are taking place in a big way.

For example, we have one client working on environmental issues and they had an open call for everyone to participate in the event, which was a social gathering focused on discussing how can we conserved water, electricity, air pressure, and everyone was discussing the issues and everyone was contributing. It was wonderful to see. We also were joined by media and several civil society organizations.

How important is social responsibility for Daftar?

We are of course business, but we believe deeply in social responsibility and I happy to say our clients and model allows for social change. We see a lot of giving back to society.

We offer one of our clients, the Kabul model of United Nations, space free of charge, and this also contributes to our community as we have the privilege of being a part of such positive social movements We see the future value in offering services that don’t necessarily have to generate profit right away.

We also have an initiative that called “Don’t let good food go to waste” where we go to wedding halls who at as our social partners and when there is a wedding we go and take the good food which is healthy and fresh and used by the guests and we take them this food to the less privileged community in Kabul. We have been doing this for the past 5 months. In addition to that project, we have a similar one, which is a winter initiative aimed to help the less privileged, especially for those who run their business on the streets, where we bring warm clothing. There are all projects that we believe in giving back to the socially and creating a like-minded community that will grow and be sustainable in the future.

The Latin American coworking scene is growing. 6 Years ago Urban Station coworking  was founded in Buenos Aires and has since then continued to strengthen its leadership position in the Latin American coworking market. With 10 Latin American locations,including Chile, Colombia, and Mexico, the coworking franchise plan to expand to the USA and Canada.

Urban Station has also embraced corporate coworking, and has signed agreements with companies like Heineken, Motorola, Samsung, Microsoft, among others, with the aim to launch events and other networking opportunities for developing a market conducive to double-digit growth. We caught up with one of Urban Station’s founders, Florencia Faivich to find out more about Latin American coworking developments.

Hi, Florencia. Can you please tell us a bit about the Urban Station project and your role within the space?

We developed Urban Station to be aligned with our users’ needs. That was what motivated our four founders, Juan Pablo Russo, Marcelo Cora, Claudio Bisurgi and myself, to create this Project.

Coming from leadership positions in based in various corporations, our vision was to become the world’s first network for mobile workers, while also leading the development of the coworking movement in Latin America. Our business venture is one that unites modern design, every type of office service, a flexible system and the possibility of belonging to a like-minded community: these were all components of the initial setup’s “combo.”

As Urban Station is a network of spaces, what is the at the core value system of your network?

Our mission as a company, as stated by creator Juan Pablo Russo, is to democratize the office. We work every day to facilitate a daily office space for everybody. We don’t have memberships, we keep our doors open to all,  and our motto is “enjoy working differently”.

Can you tell us a bit more about the Argentinian coworking scene?

The scene has evolved over the years, developing and gaining followers every day . Today there are more than 60 spaces throughout the country and the movement just continues to grow. The growing trend not only adds customers from the independent world, but also companies of all kinds are also working in such spaces.

Today, coworking spaces are part of the entrepreneurial ecosystem, which also involves universities, accelerators , organizations such as Endeavor and the National Government

What has been the impact Urban Station has had on the community?

Urban Station Coworking

Our proposal was well received in the market and we installed a different concept in the coworking market. Our flexible format allows our clients to use our spaces to work or meet differently by the time each one needs.

Our pillars include flexibility, cutting-edge design, and networking. So far, our concept has been very well received by both local and international press

Has there been a rise of freelancers in Argentina due to the economic crisis?

The economic crisis has been here for the last ten years, so the rise of freelancers is not only related to that issue. It’s more related to global trends that include a new generation of objectives sparked by the Y and Z generations, are more related to freedom in the workplace as opposed to the more corporate model.

Have freelancers, like in some other countries, been criticized for not having a “normal job” and has that improved?

Not at all. Being a freelancer is considered to be normal here. There have been and still are a lot of success stories regarding entrepreneurs and independent workers.

Are there still challenges for self-employed individuals?

Yes, of course. One of the big ones is being able to maintain stability. People here are open to working on different projects, so they manage at the end of the day. They are also open to finding solutions in order to maintain financial stability, by combining different things. Yet, like many places, we need more laws and benefits that will protect independent workers as well as the market.

And what are the benefits of having a franchise model, rather than a singular space?

The franchise model allowed us to expand quickly, inside and outside of Argentina. Today, we currently have branches in Argentina, Chile, Colombia , Mexico and Egypt and for the users, it gives them access to a wide network and this is key for them to develop their activities and skill sets. Today, work includes mobility in many cases, so to offer our members a network is a huge advantage.

What types of members do you typically host?

Our audience is very heterogeneous. From freelancers to startups, as well as designers, journalists, architects, consultants, human resources experts, web designers, and translators. Our spaces are also home to various companies of all sizes that use our meeting rooms, auditoriums, and access programs.

Do you have any corporations that also use Urban Station? If so, why do they choose to cowork?

Yes, there are several companies who choose to work with us for different reasons. For example, they use coworking as a way to install part of their teams for special assignments.

Flexibility and economic advantages introduce them to the space and thus they share it with other entrepreneurs who nurture their creativity and spirit by working together. We also have developed different programs for companies on top of our offer of a remote office for their employees

Can you elaborate on the “Your office will follow you” program?

We have changed the paradigm. People spend a significant amount of time in their office, so we are trying to make a more dynamic work environment by creating different spots, kind of like subway stations so that the office can follow you wherever you choose to go. Our business model allows to spontaneous work of meetup area whenever and wherever our corporates clients want it.

You offer transition spaces. Have you ever had cases where a company would rent on a flexible basis and decide to join Urban Station as members?

Yes, it happens often. Many companies come to work on a project, but would prefer to extend, which is not always possible. Thus, enjoy the space, the environment, flexibility and good energy that is generated!