April 2019

“Nowadays, to dedicate 15-25% of a building to coworking pushes the value of the building up”

Last week we talked to Adam Lis, in charge of flexible office solutions at JLL Poland. Adam is a real estate professional, with experience in coworking after having worked for Brain Embassy, a Polish coworking brand. We are happy to share below some of his thoughts, ideas and expertise and we also look forward to welcoming him in our Coworking Europe Conference as one of our 2019 speakers, in Warsaw.

Adam Lis

Hi Adam, what is your take on the relationship between Coworking and the real estate it is located in?

As has been pointed out in other articles, there is a big discussion on how coworking spaces – as tenants – influence yields on office properties. In our experience, landlords have started to see value in having a part of the building occupied by a coworking space and are oftentimes proactively looking to bring them on board. There are many theories on how big the influence is, but the market practice shows that having around 15-25% of an asset dedicated to flex operator has a positive impact on the value of the building, as it represents a desired amenity for other tenants.

Some new deals for corporate clients are already built on the paradigm of mixing traditional long-term lease agreements with flexible space arrangements to complement them. We at JLL have already started to tailor such hybrid solutions for corporate clients, mixing traditional offices with coworking capacity.

What is your experience of the evolution of flexible workspace in Poland?

As in the rest of Europe, the rise of flexible office spaces is the hottest trend on the market in Poland. The volume of operating and secured flexible spaces in major cities reached 250,000 sq m in the end of 2018. Naturally, as the capital and the most important business destination in the country, Warsaw accounts for over ¾ of this volume, but the overall trend is also becoming more and more influential in regional cities.

Like it has happened in other markets, the entrance of WeWork in the end of last year has acted as a catalyst for the flex segment, kickstarting its development and forcing the competition to expand faster. Flex operators have leased an astonishing 112,000 m² in Warsaw last year, which accounts for 13% of the total office space demand. Interestingly, over half of it came from just two players: WeWork and IWG (Regus & Spaces).

Have revenue share deals already arrived in Poland?

Revenue share deals between flexible office providers and landlords are still scarce in Poland. It’s mainly due to the risk aversion of the latter, as well as their strong position, given the vacancy rate in Warsaw’s Central zones now stands at ca. 5%, which is the lowest since 2009. This means that availability of lease options in existing developments here is extremely limited. Therefore landlords don’t see the need to try out new business models. Management agreements seem, however, to work better at less attractive locations and buildings, where landlords are pushed to be more innovative in order to lease their assets.

Where do you see the market moving? Can small boutique spaces survive against international chains?

Image Sourse: Hotel Schani Wien – coworking lobby

The whole office market is rapidly changing as big players expand and grow the market, especially by attracting corporate clients. Smaller ones on the other hand emerge and push from the bottom. We see some landlords and developers experimenting with their own coworking concepts. Hotels and shopping malls are trying to find their place in this new segment too. I believe that the market will become more and more competitive, but also that there will be enough space for a variety of highly specialized niche providers. It seems like the market is heading towards a world where coworking is becoming the new workplace.

I believe that the market will become more and more competitive, but also that there will be enough space for a variety of highly specialized niche providers.

 

 

Softbank backed OYO buys Innov8 for $31 Mio: “We will deliver great quality experience to real estate customers as well”

Innv8 is among the first coworking brand launched in India. Last month, the company was bought by one of the biggest Indian hotel platform, OYO, for a total of 31 millions US$. Meanwhile, OYO announced the takeover of two other coworking brands (PowerStation, for corporations, and Workflow, more focused on startups), demonstrating a strong will to develop its position in the coworking field. Interesting to note, OYO is supported by Softbank, one of WeWork’s main investors. Innov8 is the fourth coworking acquisition by OYO. We interviewed Ritesh Malik, Innov8‘s founder, who used to be a speaker at the Coworking India conference organized by SocialWorkplaces.com, about the vision behind the deal.

Hi Ritesh. Can you tell us the story behind Innov8?

We launched our first centre at the Heart of New Delhi- Connaught in December 2015. We wanted to revolutionise how Indian work. Innov8 is not just a place for people to work, it’s a place for people to connect. We at Innov8 want to transform real estate into a beautiful and premium workspace designed to encourage community engagement for the creators and innovators. In June 2016, US-based fund Y-Combinator backed Innov8 for its investment in the coworking industry.

We were hoping to create a collaborative community where business opportunities and activities can take place freely. We were committed to delivering excellence through design, experience, and services. Our Vision was to revolutionize real estate into beautifully designed, experience centers to empower the process and journey of creating meaningful work. Our Mission: to be World’s Most Loved Workspace brand through excellence in design, experience and delivering value.

Innov8 is now taken over by OYO. Why are the two companies complementary?

Ritesh Malik, Innov8

Innov8 and OYO are both in the business of real estate and hospitality. It’s a perfectly complementary business. OYO already has a strong play in the real estate market worldwide both as a tenant and as a supplier, with existing offerings like OYO Home, OYO LIFE, Weddigz.in and MICE offerings. Also, OYO already has thousands of corporate customers that help generate over 30% of OYO’s business. Additionally, in India, OYO works with over 8.000 asset owners, and many of them have ready space available for commercial business. The decision to, therefore, open managed workspaces is a natural transition and step forward. With vast experience of acquiring properties, creating processes and great user experiences, it will be great backing on Innov8 scalability.

 

With vast experience of acquiring properties, creating processes and great user experiences, it will be great backing on Innov8 scalability.

OYO is known in India as a hotel booking platform. Coworking seems quite far away from their focus, no? 

Firstly, OYO is not a hotel booking platform. OYO is a full-scale tech-driven hospitality company that operates over 18.000 franchised and leased hotels across 10 countries and 500+ cities globally. Interestingly, the company has globally leased or franchised over 200 million square feet of real estate, and have emerged as a preferred tenant of choice. Thousands of real estate owners around the world work with OYO and respect the company’s ability to upgrade all forms of real estate and deliver good quality experiences. OYO is also amongst the most preferred lesses and franchisors of real estate yields worldwide.

Over the last six years, OYO has invested heavily in building key competencies, where our operational expertise in supply acquisition and management, renovation, operations, revenue management, and distribution, through both offline and online channels, that has helped the company gain significant momentum, and emerge as the most preferred brand in the budget to mid-segment hospitality space in several markets like India and China.

We are certain that OYO’s existing competencies and international reach, will help us seamlessly deliver great quality experiences to our real estate customers as well. We are all therefore excited about our plans to create and deliver chic workspaces that will be designed to provide a hassle-free, comfortable and productive experience to coworkers, and cost-effective workspace solutions to corporates.

According to you, what does the transaction say about the office and workplace industry moving to a hospitality and services model?

The managed office space industry is inherently a unique combination of hospitality led real estate experience. With this transaction, it is a huge validation for Innov8 and the whole industry. The industry is extremely positive with the potential of office spaces market.

How would you define hospitality in the workplace world?

More than desks, chairs, coffee and office infrastructure, workspaces should provide the environment and support to make every company and coworkers grow and do their best work. Our community and value-added services make Innov8 a second home; creating an ethos of happiness at the workplace.

Would you say the Indian market is specific for this kind of approach?

Indian market is ripe for managed office spaces. India is one of the most penetrated markets by managed offices.

Startups are driving the coworking demand in India. Do you see or expect coworking to become a solution for SME and bigger corporations? Is it already happening? What’s Innov8 experience on those regards?

It is already happening. SME and bigger corporates now accepting the trend and it is beneficial for both the industry. Managed offices are the way to go for any workspace needs. At Innov8, we have already been focussing on and catering to ME and corporation. Majority of our clients are SME or corporates.

What are the specific challenges Indian coworking players have to face, nowadays, to keep up with the pace of growth?

Identify prime properties, capital, and speed of scale.

Lately, we are reading that big international players such as Airbnb are also looking towards the coworking business. Do you think this can work? Why?

The coworking or managed office market is huge with rooms for different price points and variation of the product/ service.

Do OYO and Innov8 have plans to grow beyond India?

We plan to expand and cater to the huge Indian market first.

In general, Indian coworking brands are not very active outside India, yet. Do you expect it to change? 

Yes, most definitely. There is a lot of potential. Having said that, we are currently focused on strengthening our business in India. Once we have nailed it, then the sky’s the limit.

“CoWomen is more than just a coworking space: our vision is to support the next generation of female leaders”

Berlin based CoWomen is a community club and a coworking space for “driven women”. The space focuses on women on the rise. CoWomen, explain the founders, supports those “women on the rise” to achieve their goals with a workspace with beautiful atmosphere, experts and masterclasses to develop professional and personal skills and community events to find inspiration for the big goals. Hannah Dahl and Sara-Marie Wiechmann are two of the three co-founders.

Hello Hannah and Sara. Can you introduce the CoWomen project you run?

We aim at offering the perfect membership for women to build their careers and lives they love.

Our mission is to connect rising women to help them unleash their potential. We firmly believe in the positive effect of strengthening women in business and the enormous impact they can have on society and the economy. Everyone profits from more successfully working women! And because building networks is the deciding factor to achieve this, it’s what we focus on at CoWomen.

Hannah’s story is the birth of the CoWomen idea: When my first son was three months old I started to work again as a software and process management consultant. And while standing in the client’s bathroom pumping milk and being on the phone with colleagues, I started to realise that we need new work spaces. Spaces with other functionalities but also other messages and other purpose. A couple of months later I thought about starting a coworking space with child care but I was happy to see that we already have amazing spaces in Berlin that provide this service and childcare was not the only pain we wanted to solve with CoWomen. After networking in female networks for a while, it really hit me. There are so many topics we share and work on as women and being amongst women is so much fun – what an energy! An idea was born. Since then, my idea has grown into a place and space that offers everything a working woman needs.

I was not alone on my journey. When I reached out for more women to join CoWomen, I didn’t have to look too far. Sara has been a colleague and work friend of mine in our former company in software consultancy for a while and she got on board really quickly.

Sara:

I have a passion for digitalisation, for change and modern feminism. I lived these topics all my life and in my studies in Cologne and London. Transitioning into our classic working world – and we were working in public management which is also culturally impacted and not known for fast innovation processes – literally meant a culture shock for me. So, I analysed this new culture I was surrounded by and tried to master it and what I found was that the women in my company were driven and going big. They were all more or less in my age group and career stage. We were heard and promoted and needed to take on responsibility. But, there were no female role models for us.

So I left the company that I liked and started my journeys with Hannah to bring those great women together and understand how we can change the classic working world we experienced.

We were heard and promoted and needed to take on responsibility. But, there were no female role models for us.

Kat is the third woman in our founding team. She is a globetrotter always passionate about amplifying women’s voices. Having gained ample marketing experience in NYC, London, and Berlin, she can create clear and human-friendly messaging and content. That’s why she is developing and executing our marketing strategy to spread the word about the amazing connections happening every day at CoWomen.

We three founders work with a lot of heart and vision to make it possible for the women to achieve what will bring them forward, whether as a community or in their personal and professional development.

Our “Code of CoWomen” makes it clear which values and goals we pursue as a community. The code also encourages you to be yourself in a professional space and to feel comfortable with what you are doing. We live by what we expect from other work environments and employers.

Why did you feel the need for a coworking for “women only” space?

Because it’s so much fun! Really, the energy that is within a women only space is unbelievable. But mainly because we experience the need to create a space that serves a specific purpose. We want to change the working world and coworking spaces are the perfect place to do so. They offer an alternative working atmosphere and the chance to talk to like minded people to make change happen together. In our case this purpose is creating a better working world for women and strengthen them so we all profit from more working women. We were networking for over a year, we see the trend of rising female networks meeting in cafes sporadically. They need a physical space to make a difference.

And in addition, we see and experienced the pain points of women in the business world so we know that these networks are more than necessary. We exchange profoundly, openly and honestly and we meet the same challenges in life. For example, we often deal with topics such as the different ways men and women communicate, leadership styles, further education, work-life integration, the compatibility of work and family, an attentive life and often also finding or creating meaningful work. So what happens in the CoWomen space is not picking on the pain points. It is striving for big dreams and big change. It’s a very special energy when there are only women in the room.

We see and experienced the pain points of women in the business world so we know that these networks are more than necessary. (…) The CoWomen space is not picking on the pain points. It is striving for big dreams and big change.

And even if we don’t call it that, the space is a kind of safe environment where women can leave their comfort zone and try out new things. Both in the role of a participant and of a workshop leader. And you simply feel more comfortable and courageous among women. Some women need the specific exchange, some women find their customers in our community and some are merely happy not to be in the minority for once. Especially women who work in areas that are currently dominated by men, such as in the tech industry or the start-up world. It is a special experience to come together with women who are just as ambitious and determined. That gives new energy for the own everyday life.

Some women need the specific exchange, some women find their customers in our community and some are merely happy not to be in the minority for once.

We are at a time when the society promote diversity and inclusivity. Isn’t there a risk to be perceived as creating a new kind of exclusivity? 

Diversity and inclusivity are a result that desperately needs to be achieved in a lot of spaces in society, yes. Especially in spaces that mean power and designing the lives as we live them. But how do you achieve a good mix in managing and powerful roles? If there is a misbalance the minority needs to get the focus. Or as Tarana Burke (Meetoo movement) would say: “It’s not about exclusion. It’s about managing the inclusion, because otherwise they will not be pulled in the centre.” As CoWomen, we focus on including the demand of the female workforce into the classic working world. And also more females. We understand that the lack of female role models is one dominant factor in some areas and we understand that exchange amongst women on professional topics is not possible in every work environment. Therefore, we focus on women.

Without entering into the discussion about where different behaviours come from, which socialisations predominate or what is biologically predetermined, we find that women often act, prioritise and decide differently than men. Of course, we are all individuals, so – as we have learned in some of our workshops – we should rather say “typically female” action deviates. However, it is guided by values that have long been demanded of a modern working world and modern leadership. Authenticity, flexibility, commitment to one’s own values, inclusion and collaboration, but at the same time independence, empowerment and adaptability. These and many other behaviours are urgently needed in a complex, individualising society and in complex markets, so we are here to push them forward. By the way, Brigitte Zypries is also one of our fans. CoWomen makes women’s lives easier and gives them the network they need to reach the top! CoWomen is more than just a coworking space. Our vision is to connect and support the next generation of female leaders. We connect them with each other as well as mentors and offer them the perfect work environment to realise their dreams. We want to feel comfortable in the rooms we work in, almost like at home.

CoWomen is more than just a coworking space. Our vision is to connect and support the next generation of female leaders.

Is there a mainstream profile of member within your community?

Women with a certain “drive” who don’t always know what they want, but have the energy and the wish to find out and pursue it. Women who want to create value for the economy and above all for society. Women who know the meaning of networks and want to live the values of our code. Our members come from different industries and have all kinds of professional situations.They mirror the typical working woman in Germany, but in regards to the aspects above. They need to want more and develop together. As you can see, we are not strictly depending on women who work with us in the space every day, but we have members who join us for an occasional work day and a lot of events after their work day is done. The majority of women at the moment are freelancers which is also a cultural phenomenon in Germany. We love that they come to our space to develop their business, their projects and themselves.

The US have been among the first to see the emergence of “for women only” coworking space: would you say the situation is similar in Europe? 

We are not sure that we have an answer to comparing the American culture to a European culture regarding female coworking spaces. From what we have seen, the call for feminism and female-only spaces in Europe is not as “loud” as in the US. In Sweden and London, there are “female focused” spaces: Spaces created by women but not only for women. We are the second space that opened for women only in Europe and we are going to open many more. There are amazing spaces for women in the US that we don’t usually read about in Germany or Europe. And they are in parts also our role models: empowering women by bringing them together and catering their needs. Without bashing men. And Kat already visited some on her last trip to the States. So we think we share our goals, but we are living our European culture as well. But most important is: we are always open for cooperation. Together we are stronger.

We are the second space that opened for women only in Europe and we are going to open many more.

Would you say the struggle for more gender balance is similar in Europe than in other places?

Gender balance is highly culturally determined and different in every society. What we are aiming for is a switch of mindset and therefore we have to understand it first. What we know is, there is huge potential in Europe and in Germany to improve leadership and work by including more females. So similar, we don’t know, but there are a lot of numbers, that show us, that balance is missing. It is hard however to compare numbers. We need to ask the right questions first. And this is where coworking can help as it creates the space to get into topics of imbalance more deeply with women who are aspiring to reach the top. So they ask the right questions to themselves already. And we all see the movement of women working together on creating this big momentum and movement towards a great female vision. In addition to that, Coworking spaces themselves are a manifestation of the problem of imbalance in the modern working world. There are women missing in a lot of coworking spaces too. In the German-speaking coworking scene we notice a big shift towards this topic. Coworkers and owners are very aware of the low number of women in their spaces, on diversity topics or are even interested in opening more female spaces.

Our vision is to create an inspiring place where aspiring women can come together to change the world of work, even the world. Together we are stronger. We care a lot about building our shared vision sustainably. In Germany, coworking spaces for women are new, even though almost everyone in Berlin already knows about “coworking”. Nevertheless, for us it is as important to take our knowledge and experiences and support organisations and companies to bring more diversity into their corporate culture. We are all faced with challenges and can master them if we take the needs of our colleagues into account and transform the world of work accordingly.

There are some clichés that a coworking space for women will naturally include a “child care” service. Your project is definitely not about that. 

Hannah:

I usually answer that there aren’t men at the space so who should take care of the kids?! Haha. But yes, this is an ambiguous topic for us. And in a very early stage as described above, we actually thought about a space that includes child care services as this was my initial impulse. But it’s not our focus now. We are learning through our work at CoWomen that family planning is (still) a classic female issue but is very far from being the only one that keeps us from taking on more responsibility in the working world. So there is a 100%-acceptance policy on family topics and the need to bring your child with you sometimes. I take my Babyboy to any (business) meeting that I have. But at the space, we focus on working and changing the working world. Our moms also do. We work on creating a narrative to change the system. It is much more than just creating places that include child care services to ease the pain of not having time to work. It is about showing the world that there are things that need to be done, women or men, with or without kids.

What are Co-Women’s plans for the coming two and five years?

Two years: Become a well-known and fast growing thought leader promoting a great free life with power and responsibility for women all over the world.
Five years: We are building an empire 😀