Category: Creativity

Daftar was inspired by a trip taken by Suleman Fatimie, the space’s founder after a trip to New York City when he visited a friend’s space in the city. 7 months ago, Daftar opened its doors and since then the waiting list has grown while also inspiring a wave of socially oriented projects.

We caught up with Syed Kamal to learn more about the future of coworking in Afghanistan.

Hi, Syed Kamal. Can you tell us a bit about what kind of community you have grown so far and are they mostly freelance or do they work for established companies?

Mostly they are working for companies, who don’t have an established office. They are new businesses and startups that tried to work at home or in other spaces, but they were in need of a more sophisticated work environment. Of course, we want to cater to freelancers and even foreigners, but that will take some time for us to generate that type of community.

Tell us about the clients you have so far and is there much demand for the space?

In the coworking space, we have several clients. We have members from the Microsoft the others we have Environment Watch Afghanistan (EWA), a social movement started in Kabul environmental issues, we have founder’s institute businesses and starts ups to function in Kabul they provide advice we have given the desk and we have graphics branding technology for the Center for excellence. We also have given space, free of charge, to the Kabul model of united nations which we provide them space for free.

What are some of the challenges startups and freelancers face? And, how can coworking help them overcome these obstacles?

There are few reasons that workers need to find a space where they can work in peace, which isn’t readily available in Afghanistan. Daftar provides much needed professional amenities, such as a fully equipped space, which is also a very secure office.

In addition to the physical space, we are all professionals who have been running the ACE for the 3 ½ years, we can also offer much-needed advice to our clients along the way, helping them to grow their business and customer base.

What can you say about the security in Kabul?

Security is a big concern for many professionals in Afghanistan, especially when you are in the initial growth stages. Offering a secure physical space is essential for young business and entrepreneurs in order for them to host their clients as well as meetings.

We always make sure to keep a low profile to ensure a safe and professional environment. And since security is so important, it is also part our competitive edge, allowing our members the freedom do business smoothly and professionally.

Do you think coworking could help relieve some of the stresses caused by job losses and financial strains in your country?

Unemployment is high and as result freelancing and startups are something people are starting to explore. I wouldn’t say that everyone is exploring freelancing but many of them are because they have no other way. Another problem is that currently our government is not very structured and while there could be employment opportunities available, it could take another 5 years for people to actually get hired.

In terms of relieving these stresses, I would also say that coworking can give people the chance to reach global markets, I can tell you people are interested, and they get a chance to connect and grow through digital communities.

As coworking is quite new in Afghanistan, what was the initial response to the space?

Trust in Afghanistan is a big part of working together. Many businesses are family based, so it’s all interconnected, and much of the trust built is through face to face interactions. At the Center for Excellence our team is established and very well known in the community, so people know that we are trustworthy.

A major challenge for freelancers is that their idea might be taken from them, as is common when people are introduced to new styles of working and collaboration. As we are known to support individual and intellectual rights, we make freelancers feel safe and supported. Thus, as a result, the response to Daftar has been great. And, we can see now from emails and requests that people are more and more interested. The trust is there and it’s mainly because we built a trustworthy hands-on community. This local connection has also helped the word spread internationally.

Do you expect more coworking spaces to pop up now that you have laid the foundation?

I don’t see any immediate competition in the future. In Kabul, maintaining security and space can be expensive, and people would have to pay around 600 per month. We currently offer space for around 175 a month.

We have also offer our community a certain exclusivity. We allow them to work together, sit together creating their own community, but at the same time, we are always available to help. In this way, we are only of the only workspaces that make room for this type of organic professional growth.

In the future would you be willing to collaborate with other spaces, or offer them advice?

Yes, we absolutely believe in growing with others in whatever way we can. Our knowledge is still in the early stages, but the idea to start a coworking space was already there 2 years ago.

We believe in constructive competition, and if a project will have a positive impact we are always willing to help. Some advice that we could already offer is helping other space identify their market and locations. In our space, we support out members and provide them space, while also giving them the chance to become out clients. This experience has given us experience in providing strategic resources and we understand that business in Afghanistan needs that information in order to expand their opportunities.

Do you see coworking as a platform that could push for positive change in Afghanistan?

I would say Afghanistan is new to a few things. There are so many issues within the country that it can be difficult for professional to have access to opportunities and the coworking space model is still developing here. But, we actually already see that social initiatives are taking place in a big way.

For example, we have one client working on environmental issues and they had an open call for everyone to participate in the event, which was a social gathering focused on discussing how can we conserved water, electricity, air pressure, and everyone was discussing the issues and everyone was contributing. It was wonderful to see. We also were joined by media and several civil society organizations.

How important is social responsibility for Daftar?

We are of course business, but we believe deeply in social responsibility and I happy to say our clients and model allows for social change. We see a lot of giving back to society.

We offer one of our clients, the Kabul model of United Nations, space free of charge, and this also contributes to our community as we have the privilege of being a part of such positive social movements We see the future value in offering services that don’t necessarily have to generate profit right away.

We also have an initiative that called “Don’t let good food go to waste” where we go to wedding halls who at as our social partners and when there is a wedding we go and take the good food which is healthy and fresh and used by the guests and we take them this food to the less privileged community in Kabul. We have been doing this for the past 5 months. In addition to that project, we have a similar one, which is a winter initiative aimed to help the less privileged, especially for those who run their business on the streets, where we bring warm clothing. There are all projects that we believe in giving back to the socially and creating a like-minded community that will grow and be sustainable in the future.

The Latin American coworking scene is growing. 6 Years ago Urban Station coworking  was founded in Buenos Aires and has since then continued to strengthen its leadership position in the Latin American coworking market. With 10 Latin American locations,including Chile, Colombia, and Mexico, the coworking franchise plan to expand to the USA and Canada.

Urban Station has also embraced corporate coworking, and has signed agreements with companies like Heineken, Motorola, Samsung, Microsoft, among others, with the aim to launch events and other networking opportunities for developing a market conducive to double-digit growth. We caught up with one of Urban Station’s founders, Florencia Faivich to find out more about Latin American coworking developments.

Hi, Florencia. Can you please tell us a bit about the Urban Station project and your role within the space?

We developed Urban Station to be aligned with our users’ needs. That was what motivated our four founders, Juan Pablo Russo, Marcelo Cora, Claudio Bisurgi and myself, to create this Project.

Coming from leadership positions in based in various corporations, our vision was to become the world’s first network for mobile workers, while also leading the development of the coworking movement in Latin America. Our business venture is one that unites modern design, every type of office service, a flexible system and the possibility of belonging to a like-minded community: these were all components of the initial setup’s “combo.”

As Urban Station is a network of spaces, what is the at the core value system of your network?

Our mission as a company, as stated by creator Juan Pablo Russo, is to democratize the office. We work every day to facilitate a daily office space for everybody. We don’t have memberships, we keep our doors open to all,  and our motto is “enjoy working differently”.

Can you tell us a bit more about the Argentinian coworking scene?

The scene has evolved over the years, developing and gaining followers every day . Today there are more than 60 spaces throughout the country and the movement just continues to grow. The growing trend not only adds customers from the independent world, but also companies of all kinds are also working in such spaces.

Today, coworking spaces are part of the entrepreneurial ecosystem, which also involves universities, accelerators , organizations such as Endeavor and the National Government

What has been the impact Urban Station has had on the community?

Urban Station Coworking

Our proposal was well received in the market and we installed a different concept in the coworking market. Our flexible format allows our clients to use our spaces to work or meet differently by the time each one needs.

Our pillars include flexibility, cutting-edge design, and networking. So far, our concept has been very well received by both local and international press

Has there been a rise of freelancers in Argentina due to the economic crisis?

The economic crisis has been here for the last ten years, so the rise of freelancers is not only related to that issue. It’s more related to global trends that include a new generation of objectives sparked by the Y and Z generations, are more related to freedom in the workplace as opposed to the more corporate model.

Have freelancers, like in some other countries, been criticized for not having a “normal job” and has that improved?

Not at all. Being a freelancer is considered to be normal here. There have been and still are a lot of success stories regarding entrepreneurs and independent workers.

Are there still challenges for self-employed individuals?

Yes, of course. One of the big ones is being able to maintain stability. People here are open to working on different projects, so they manage at the end of the day. They are also open to finding solutions in order to maintain financial stability, by combining different things. Yet, like many places, we need more laws and benefits that will protect independent workers as well as the market.

And what are the benefits of having a franchise model, rather than a singular space?

The franchise model allowed us to expand quickly, inside and outside of Argentina. Today, we currently have branches in Argentina, Chile, Colombia , Mexico and Egypt and for the users, it gives them access to a wide network and this is key for them to develop their activities and skill sets. Today, work includes mobility in many cases, so to offer our members a network is a huge advantage.

What types of members do you typically host?

Our audience is very heterogeneous. From freelancers to startups, as well as designers, journalists, architects, consultants, human resources experts, web designers, and translators. Our spaces are also home to various companies of all sizes that use our meeting rooms, auditoriums, and access programs.

Do you have any corporations that also use Urban Station? If so, why do they choose to cowork?

Yes, there are several companies who choose to work with us for different reasons. For example, they use coworking as a way to install part of their teams for special assignments.

Flexibility and economic advantages introduce them to the space and thus they share it with other entrepreneurs who nurture their creativity and spirit by working together. We also have developed different programs for companies on top of our offer of a remote office for their employees

Can you elaborate on the “Your office will follow you” program?

We have changed the paradigm. People spend a significant amount of time in their office, so we are trying to make a more dynamic work environment by creating different spots, kind of like subway stations so that the office can follow you wherever you choose to go. Our business model allows to spontaneous work of meetup area whenever and wherever our corporates clients want it.

You offer transition spaces. Have you ever had cases where a company would rent on a flexible basis and decide to join Urban Station as members?

Yes, it happens often. Many companies come to work on a project, but would prefer to extend, which is not always possible. Thus, enjoy the space, the environment, flexibility and good energy that is generated!

Architect and economist, Mischa Schlemmer, was introduced to coworking while she was working on her Masters Degree. The focus of Mischa’s research was economic development of creative clusters at the LSE, which stayed with her as she moved on to ultimately work on building up Google’s Paris office.

Since then, Mischa has become a notable expert on the role of technology in today’s workplace, taking into account the rise of remote workers, globalization and a need for a better work/life balance. Currently, she is focused on helping conscious community leaders attract, engage and maintain optimal creativity and collaboration through emotional intelligence, peak performance and flow state.

Hi, Mischa. Can you please tell us about the role coworking has played throughout your career?

When I was building Google’s office in Paris, I reflected on their approach to building their own private creative cluster, aka Googleplex. Complete with all the perks and amenities to attract, engage and retain the best and brightest “smart creatives” as CEO Erick Schmit calls them, I recognized a lot of similarities between these creative clusters and the overall coworking philosophy and practices. I also noticed that Google was drawing on the same creative engagement and community building approaches that I had originally experienced in my “studio” shared workspace while in architecture school.

I began talking to my real-estate development colleagues and friends about coworking as it became a fast evolving trend, acting as a catalyst for more flexible relationships between office space operators and workers. This led me to become fascinated by the intersection of coworking’s bottom up approach, user generated solutions that compliment and contrast with the corporate top-down model, as well as hybrid models for nurturing creativity and collaboration.

As you are interested in how globalization influences workplaces, what are some of the ways that a global workforce has inspired the future of work movement?

With the introduction of more open communication channels, producers (entrepreneurs) who need support to bring their product or service to market can now easily connect to investors and venture capital who seek to invest their gains back into the market, which is ultimately driving the “start up” business model.

For the global workforce, there is a greater need for emotional intelligence and intercultural awareness, as well as harboring more sensitivity and diplomacy as a way to understand the needs, wants and expectations of diverse consumers, workers, investors, and governments around the world.

How has coworking, as a global movement, influenced real estate?

In regards to commercial office real estate, the relationship between landlords and tenants has changed. The shift towards “startup” business culture means that companies are created to test market demands, and they are subsequently not willing to carry the financial or operational risk as well as the demand for long-term leases.

The financial crisis led to tightening up of overhead budgets across the corporate sector and today an increasing amount of companies are exploring more flexible workspace agreements and provisions for their employees to attract, retain and engage talent/workers. Overall, contemporary businesses need flexibility and outsourced pay-as-you-go services and support.

Mischa Schlemmer

The coworking model translated into space as a service model is highly flexible and customizable. In the past, landlords contracted with a company paid the end user to show up every day to occupy the workstation, but now the coworking model is more similar to a hotel where the space operator sells space as a service to end users who have specific expectations and demands. Developers, brokerages, and landlords need to understand this service and ultimately design for and accommodate the expanding diversity of needs and expectations of end users.

What are the challenges that real estate still faces today?

The biggest challenges faced by the real-estate sector today is keeping up and staying ahead of the radical changes that are constantly challenging longstanding expensive and heavily administrative traditional processes associated with the industry. The real estate sector is perhaps the last to be overhauled by the digital revolution due to the scale and permanence of the product. But, real estate will be revolutionized just like so many other industries, from music, health, financial, education, public service, agriculture, etc.

What can more corporate enterprises do to actually make room for innovation? 

Listen! Listen! Listen! Build trusting open engaged communication within their communities and ask the community members (investors, leaders, workers, consumers, partners, etc) what they want and need. Also, make sure to ask exactly how they want to help contribute to the community. Set up clear agreements and buy-in about the vision and value of the community identity or brand. Use internal CRM (contact relationship management) to track and support each community member’s growth and evolution. Empower community members to participate and serve the community in a way that feels generative for them.

What would be the best steps to take to create an original model that actually fits your community?

Make it a priority and co-create a plan that enables regular practice and engagement.

In what ways can corporate companies use coworking values in a genuine way? 

Focus on each community member as a cherished and special talent worth getting to know by unlocking their inner power of networks, creativity, and collaborative synergies.  Create programming and personalized support to help each community member explore the edges of their comfort zone in a safe and supportive environment.  Let go of control and focus on trust and empowerment.

What can the coworking industry do to maintain their values while also benefitting from financial partnerships with corporations? 

Use the emotional intelligence skills of coworking operators to make sure you have connected and clear values while you build a vision of the community identity/ brand. Make sure you also take the time to co-create a mutually beneficial relationship agreement with a practice plan of how to grow the relationship of the partnership.

Finally, how can these workspace models of the future influence the way that we build and organize our cities? (In the way that we promote better living for all)

Workplaces are becoming a place that you choose to go to because it helps you access the full potential of your mind, body, and imagination. This fundamental shift in the way we relate work to salary slavery s towards a more supportive environment that caters to self-actualization of optimized unique individuals will have a profound impact on city design. For example, more specialized neighborhood creative clusters with clear communication of common values and vision to attract like-minded neighbors, and business.

We will see an increase in coworking and coliving models, as well as more organized opportunities to volunteer time and energy towards purposeful service that will be integrated into city life.

Maria Lujan, was working as a freelance graphic designer on the lookout for a new place to work, as she was feeling too isolated at home. After trying out some cafés, she discovered coworking, but couldn’t quite find the space that fit her needs. So she decided to start her own, and that’s how ESDIP Berlin was born.

A hub for, artists, illustrators, cartoonists, designers, programmers, photographers, writers and creative people of all shapes and sizes, ESDIP aims to “encourage and inspire active creators”. In addition to the coworking staples, ESDIP also hosts creative courses and workshops focusing on drawing, graphic design, collage, digital painting, etc, all of which are open to the public.

Today, ESDIP Berlin is one of the most celebrated coworking spaces for artists and creative types.

Hi, Maria. Coworking has proven to successfully bring freelancers and entrepreneurs together, but how can coworking accommodate artists?

They key is to find the right coworking space for your needs, with the right atmosphere and people with similar interests. Of course, you need to do a bit of searching and compare each space.

Since our members at ESDIP are mostly creatives, such as designers, animators, illustrators, etc, it’s important for them to have exposure to other artists. It is very common to see them working together on new projects and also helping each other by sharing projects.

What are some of the programs you offer to help your members find work and funding?

We encourage our members to stay creative and support them as well as their projects.

In order to do this, we host artistic workshops almost every evening for coworkers, but these events are also open to the public. In addition, we also hold creative meetings regularly, and coworkers can participate in all of our creative events, by showing their art at our gallery or giving talks.

How is coworking different for those working in the creative industries?

It takes a lot of events, workshops and collaboration. For instance, we constantly host workshops and courses to encourage and motivate our coworkers to stay creative by finding ways to enhance their knowledge and improve their skills. We try to make our classes affordable and accessible.

What types of events do you offer outside of the coworking space?

We organize creative events and informal get-togethers for our coworkers and the public, which aim to help them network, get motivated and learn from one another. For example, we offer life-drawing classes, which gives artists in Berlin the chance to meet, and draw together. As we also have the support of ESDIP Madrid, teachers from our school in Madrid often travel to Berlin to give the classes.

Community at ESDIP Berlin

And, once a year we host “ESDIP Berlin Connect” an event where creatives from different fields are meeting together to network, share job openings, opinions, etc., in the hopes of providing encouragement, motivation, and inspiration to others. We make a selection of five coworkers to talk about their work and present their projects.

If you were to give advice to someone looking to create a similar platform to ESDIP what would you suggest for them to do?

Our creative community is what differentiates our space from others. Identifying our market and loving is what brings us success. If a coworking space loses sight of the target market and becomes too broad in its offerings, it might lose its identity and become just another shared office.

Of course, there can be people from different backgrounds working in the same space and this could be a benefit for coworkers since they complement each other.Yet, it’s knowing your community well that is essential to keep users coming back. You can only be completely connected with them if you are part of the creative field as well.

How coworking allowed you to make partnerships with other creative networks that you might not otherwise have access to?

Our last exhibition was a collaboration with the collective Urban Art Clash, where screen printing posters and a lot of art pieces from the most popular Berlin-based street artists were shown. Together with exhibitions, we offered free workshops, live painting shows in addition to screen printing demonstrations.

How does coworking connect you to external creative resources that you couldn’t access from more traditional studios?

Overall, coworking spaces give you a sense of community and help you network. Many places organize outings and events or have a coffee shop or a nice kitchen that help coworkers to engage with others, even if it’s only small talk between tasks. These spaces provide many opportunities for collaboration with other creative professionals you might not have met otherwise.

You also have a location in Madrid. How is that location different?

ESDIP Madrid is an art institution founded in 1983. They offer professional courses in the fields of animation, illustration and design. They also organize art exhibitions and events for their students and for the public.

Some of the courses we offer here in Berlin are part of the ESDIP Madrid program and the same teachers travel to Berlin to give the classes. Students from ESDIP Madrid also come to Berlin to join our courses.

Does having two locations enhance your artistic network, and if so, how?

It’s really wonderful to have access to two locations, both of which are in such inspiring cities like Madrid and Berlin. It opens up so many doors to new opportunities that could not exist in a single space.

Keeping both spaces connected provides more opportunities for collaboration with other talented creative people. We put our members with professionals from Spain who are willing to work on new projects, thus enhancing cross-collaboration

In addition to project sharing, coworkers are often able to travel with their work, so having a second location that feels “like home” is priceless.